Keep shifting

Few years ago, I have done my hand craft jewelry brand name and logo. I like to hand craft something to free myself and balance out my life from a consumerism world. I have been working with consumerism since I am a designer by trade with a specialty in branding. I had wondered if I can have a brand just listening to myself, and from me resonate to others through merely expressive wearable art.

I named the brand “raw” and designed the logo simply with geometric shapes in black / white color. The idea of the brand is bringing naturism and experimental spirit into each time crafting, and it’s also addressing the uniqueness and freedom of craftsmanship.

As well, a decorative graphic is inspired by arithmetic which a simple and most basic operation system in calculation. I think transformation in creativity has similar idea as mathematic.

After I built the brand, I start to have a collection of the jewelry; however, I had hard time to find the balance in between the consistency in collection and the free mind in each piece. I started to be cautious in making jewelry.

It’s not the original idea of making this brand for myself. This brand is all about experiment intuitively and expressively. So I decided to shift a little bit in logo. I make it move like doing laundry, and each frame in rotation gives the dynamic feeling of the brand. Also, the gravitating motion provides an effortless feeling.

From now on, the brand is more like journalist style; even one piece jewelry can have its own collection.

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only human beings have preference

20|20 is the year full of dissension between nations, races, and individuals causing riots. Life is uncertain.

We human beings are chosen to have intelligence to build the civilization. We are smart enough to pick preference, and we are ruled by our preferences. Preferences trigger the war between us. However, we are authorized but we are not wise, see what we have done to others and to our land.

We are hung on the rope at tug-of-war. Sometimes we are hung by things, and sometimes we are merely hung by ourselves. Life is like a maze full of choices leading to consequences, we can chose to be better or to make a shift. Being selfish is easier than being generous.

Everything in this galaxy is made of light, and light fulfills our vision; however, we take advantage of it, we make preference in colors. We use colors grouping others.

Rock n’ roll is a speaker for requesting justice in human rights.

Fill in

You __________ I

I ____________ self

As a designer/ artist, I tend to make the creative work a little bit abstract.

Abstraction owns freedom, providing enough information and keeping the space for interaction, so that the piece can be dynamic formed of combination of subjective and objectives. The abstract piece gives an opportunity for viewers to think and express, and it can be the fusion of imagination.

Factors enlarge the probability of originality.

journal #1

Model: Nikon D70s | Focal length:34 | F number:4.5 | Exposure program: 1 | Exposure time:1/8

Model: Nikon D70s | Focal length:70 | F number:4.5 | Exposure program: 1 | Exposure time:1/80

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